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There are journeys that stick in the memory like luminous photographs. It is not only for the places visited, but for the gaze with which we have discovered them. Sometimes, that gaze belongs to a professional tour guide: a bridge between us and the land, a passionate interpreter of the language of history, nature, the soul of a place.
The challenges of the tour guide between regulation and abuse.
Yet, the figure of the tourist guide still lives a silent battle. Despite being recognised by specific legislation, the profession has been waiting for years for a more homogenous reorganisation at national level. In the meantime, it continues to fight every day against an insidious enemy: unlawfulness. There is an ongoing dialogue between trade associations, regional authorities and the Ministry of Culture and Tourism. At the heart of the debate is the demand for greater protection, not only for guides, but also for travellers. Yes, because entrusting oneself to an unqualified guide often means exposing oneself to a real risk.
WHEN IMPROVISATION CAN RUIN THE EXPERIENCE.
Discovering a territory is not an experience to be lived passively. It is an encounter, a profound exchange between people and places. And that dialogue needs a competent mediator. The professional tourist guide plays precisely this role: he is qualified, he has a licence that certifies his training, his skills, his passion. One does not always realise that one has entrusted oneself to someone who does not meet the requirements. A practical tip: always ask to see your ID badge. We would, after all, do it with a doctor or an architect. Why not do it with someone who holds the keys to our journey?
A BADGE THAT TELLS OF PREPARATION AND PASSION.
The title deed is not just a piece of paper: it is a first guarantee. Behind that document, there is often also an insurance policy to protect visitors and an ethical commitment to the tax authorities. The professional guide pays taxes, supports the local economy and fights unfair competition. A bit like buying original products, choosing an authorised guide is also an act of responsibility.
But beyond all this, there is more.
A professional guide knows the territory with the intimacy of someone who lives it every day. She knows how to tell its history, but also the voices of the present, the legends, the most secret folds. With her, time is diluted and optimised: in just a few hours, one can live an intense and full experience, avoiding disorganisation and nasty surprises.
NOT JUST INFORMATION, BUT EMOTIONS AND VISIONS: TO REMEMBER THE JOURNEY WITH A SMILE.
Sometimes, a guide also becomes something more: a travelling confidante, an accomplice. It is she who suggests alternative routes, who lets you savour the everydayness of places, who protects you from traps and banalities.
His is a profession that requires continuous study. An up-to-date guide knows how to tell you about the latest archaeological discoveries, new readings of history, debates still open. And so, that site visited a thousand times by others will be unique to you.
After all, this is the difference between a cultural heritage professional and a simple enthusiast. A trip with a licensed guide is not only safer. It is richer, more authentic, more memorable.
And when you return, you will remember it with a smile.
Want to visit Cagliari and its surroundings? Take part in Roberta Carboni's guided tours!
Roberta Carboni has been a tourist guide and art historian for more than 10 years. She lives in Cagliari and is passionate about Sardinia, which she has loved so much, all her life, which is why she has chosen to tell its story through exclusive thematic tours. In this way, she contributes to making the island known not only to those who do not yet know it, but also to the Sardinians themselves. The tours take place both within Cagliari, i.e. in the historic centre and other parts of the city, and in the surroundings of the city, going also to the south and centre of Sardinia.
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