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It's official: Sardinia has been included by Lonely Planet among the 25 must-see destinations in the world for 2026, making it the only European region to receive this recognition.
This achievement confirms the charm, variety and quality of the island's tourist offering, which is now increasingly geared towards sustainable and authentic tourism.
A recognition worth its weight in gold
Being included in the prestigious Best in Travel 2026 list means coming onto the radar of millions of travellers, tour operators and content creators around the world.
This achievement brings international prestige and offers a real boost to local tourism, promoting not only the beaches but also inland areas, villages and traditions.
“Sardinia is no longer identified solely with the sea, but as a place of experiences.”
— Franco Cuccureddu, Regional Councillor for Tourism
Why Sardinia was chosen by Lonely Planet
According to the Lonely Planet jury, Sardinia is a complete and sustainable destination thanks to:
- Breathtaking landscapes between sea, mountains and rural areas;
- Authentic experiences: villages, archaeology, food and wine, crafts;
- Active and accessible tourism, with hiking and cycling routes;
- Millennial culture and genuine hospitality, making every trip unique.
Sardinia stands out as a model of balance between nature, tradition and tourism innovation.
An island to enjoy all year round
This recognition helps to reinforce the vision of tourism that is not only limited to the summer months, but spread throughout the year:
- Spring and autumn are ideal for hiking, cycling and visiting archaeological sites.
- Winter dedicated to culture, events and popular traditions;
- Summer to fully enjoy the sea and local festivals.
A Sardinia that reveals itself to be multifaceted and welcoming in every season.
Experiences not to be missed
Those who want to discover Sardinia as featured in Best in Travel 2026 can let themselves be guided by authentic experiences:
- Routes through the villages of Sulcis, Barbagia and Gallura;
- Excursions along historical and nature trails, such as the Way of Saint Barbara;
- Tastings of wines and typical dishes in wineries, farmhouses and traditional festivals;
- Archaeological tours of Nuragic sites and Domus de Janas, now a UNESCO World Heritage Site.
An opportunity for the whole island
Lonely Planet's recognition is also an invitation to renew the promotion of Sardinia in a sustainable and inclusive way.
An opportunity to strengthen local networks, invest in tourism training and promote local excellence.
A source of pride for those who live and work on the island — and a promise for those who have yet to discover it.
🔹 Read more about the news
🔴 Fonte ufficiale: Regione Sardegna – Notizie Turismo
✅ Riferimento internazionale: Lonely Planet – Best in Travel 2026 + Video promozionale